Beatrice Warde was probably right about printing and typography back in the 50's and maybe some of her rules apply even today (legibility of book texts for instance). However, the world has changed completely after encountering with the technological revolution leading to changing our environment and lives dependent on the internet. Even books, posters and magazines can be now read online, and thanks to multimedia another dimension can be now added to reading a magazine, for instance, by attaching videos or other interactive methods.
Will books and magazines become extinct at some point in the future? I hope not. I rely on the creativity of designers who make me want to buy books and magazines by experimenting with interesting printing and typography solutions. I'm a firm believer in creativity, and I'm sure others appreciate it as well, although they might not completely understand it. Sometimes you read a book, or a piece of text, and that's it. You feel nothing, even though you understood what it meant. It is the designer's job to encourage readers to read in context and think outside the box. The experience of reading a book is of the utmost importance, for example, if one of the book pages was printed on neon green paper, you'd probably feel something; be amazed, shocked or amused, whatever it is, it made you think and feel, and therefore, adding value to your experience of reading the book. So, I'd have to disagree with Beatrice Warde; people WILL appreciate your skills. You just need to use them in the right context.
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